Monday, June 27, 2011

Computer Analytics and the Connection with Beer, Pop-Tarts, and Hurricanes

Okay, I realize that you probably believe that I have gone over the edge!  Actually, the connection between analytics, hurricanes, beer, and Pop-Tarts was brought up by Dr. Bates in his presentation last Friday evening. 

In essence, Wal-Mart used predictive analytics during Hurricane Charlie when it hit Florida in 2004 in order to discover what buyers were purchasing on all items.  As it turned out, buyers bought lots of beer and Pop-Tarts!  Interesting!!  You can read more at http://www.evancarmichael.com/Small-Business-Consulting/982/What-Beer-PopTarts-and-Hurricanes-Have-to-do-with-YOUR-Business.html

Imagine what healthcare would look like if the use of predictive analytics was pervasive in our practice?  I believe that there is a treasure chest in all of the data we hoard!

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